Merkle SEO Tools


Brought to you by Merkle, a set of free SEO tools to help you make your website technically search engine friendly.

What you can do with Merkle SEO Tools

  • Test and validate your robots.txt. Check if a URL is blocked and how. You can also check if the resources for the page are disallowed.
  • Test your .htaccess rewrite rules for HTTP redirects (server-side). This tool is leveraging the API developed by the madewithlove team.
  • Quickly and easily generate an XML Sitemap with alternate tags (e.g. hreflang tags) from an Excel (.csv) document. You can also “Ping” search engines (Google and Bing) for updated XML Sitemaps using a simple HTTP request.
  • Quickly extract URLs and published dates from RSS feeds.
  • SEO tool to fetch and render a webpage as any bot. Get the source code, an HTML snapshot (rendered HTML code), a screenshot and check if resources are blocked from crawling.
  • HTML snapshots, pre-rendering, dynamic rendering… regardless the name and specifics of the implementation, the result is usually a different HTML response based on the user agent. Use this tool to check what is served to different user agents.
  • Is your site ready for Google’s mobile-first index? This tool compares your mobile and desktop pages and reports on discrepencies between SEO signals, content and structured data markups.
  • Using Google’s API, check if your pages are mobile-friendly or if they have mobile-usability errors. Bulk Mobile-Friendly test, up to 50 URLs at the time.
  • Use this bulk validator to check if one or more URLs are valid Accelerated Mobile Pages (AMP). This testing tool is using the official AMP project validator included in the AMP JS library.
  • hreflang annotations can be hard to implement properly. This tool allows you to quickly check if hreflang tags for a page (HTML and HTTP headers), or in XML Sitemaps, are correct.
  • Google might not crawl, index and rank locale-adaptive pages’ content. This tool allows you to check if the content being served on a page is different based on language or country.
  • Check Google or Bing local search results from any location (city or zip code), as well as from desktop and mobile devices.
  • Generate Google review links in bulk automatically by supplying businesses’ names and/or addresses.
  • This tool provides a Google snippet preview to check how title tags and meta descriptions are displayed in search results. Google might change them but well optimized meta elements are more likely to show up in the SERPs.
  • Search Google’s Knowledge Graph with this easy-to-use interface. Query the Knowledge Graph API to find entities, their MREID and relevance scores, and export results into a spreadsheet.
  • A structured data generator that supports the creation of JSON-LD markups. Including all of the required item properties and more.